BAT Group seeks to take a leading role in tackling the biggest global issues in sustainability.
BAT Group aims to do this by reducing use of natural resources and delivering its climate goals as the Group transition to A Better Tomorrow™. BAT Group strives to create a meaningful impact in the communities where it operates and inspire all its people to drive change.
In order to better address BAT Group’s material sustainability topics and continue delivering value to its stakeholders, the Group have refined sustainability strategy.
By engaging with a cross-section of stakeholder groups, BAT Group has gained a better understanding of its challenges and opportunities, resulting in the identification of the five strategic impact areas, outlined below.
These areas are supported by external reporting, stakeholder engagement and responsible business practices, guiding BAT Group’s future sustainability targets and ambitions.
The Group’s strategy reflects what's important to its employees, consumers, communities, investors, suppliers, and business partners.
Over the past decade, BAT Group’s has transformed business and made significant progress on its goals.
The Group believes that progressive, evidence-based regulation – supported by meaningful enforcement – is the key to reducing smoking rates.
BAT Group seeks to engage with public health authorities and regulators, to support the development of policies and strategies that balance Tobacco Harm Reduction objectives with key concerns, such as underage access, environmental impacts and product safety.
BAT Group continues to transition towards a low carbon economy by reducing Scope 1 and 2 GHG emissions through improving energy efficiencies and increasing renewable energy use where available.
The Group also continues to engage suppliers through its supplier enablement programme to tackle Scope 3 GHG emissions.
In line with BAT Group’s climate transition efforts, the Group continues to focus on responsible sourcing practices and innovative product design to reduce carbon footprint.
For many years, BAT Group’s Global Leaf Agronomy Development (GLAD) centre has worked with the Group’s directly contracted farmers and Leaf suppliers to promote improved agricultural technologies and practices.
Adoption of technology in agriculture is a core part of BAT Group’s nature strategy.
The Group is investing in AI-driven tools to accelerate the analysis of agricultural data, to help farmers increase yields, reduce costs and minimise their environmental impact.
BAT Group’s focus is on prioritising the use of materials that are sustainably produced and have a lower carbon footprint.
The Group’s corporate venturing arm, Btomorrow Ventures (BTV), actively scouts for and collaborates with startups to identify sustainable materials as well as solutions for waste reduction and resource recovery.
BAT Group intends to design its product portfolio with circularity in mind and educate consumers on its value.
BAT Group’s global footprint covers multiple supply chains, from agriculture to electronics and manufacturing.
The Group supports its farmers to enhance their livelihoods and build resilience. The Group seeks to responsibly source materials and respect the rights of communities.
BAT Group’s direct employees are an integral part of the Group’s communities. The Group continues to build on culture so that everyone feels welcome and valued for their unique contribution at work.
This content is not a complete description of Group policies and standards, but offers an overview of those likely to be of particular interest to stakeholders, with links to the documents.
Our Standards of Business Conduct are a set of global policies of British American Tobacco, expressing the high standards of integrity we are committed to upholding. The Standards apply to all Group companies and employees and require high standards of behaviour and integrity wherever our businesses operate.
Each operating company in the Group must adopt the SoBC, or its own standards reflecting them, and each employee is expected to know and comply with their provisions. General Managers and Heads of Function formally confirm on an annual basis that their market or business unit has adequate procedures in place to support SoBC compliance, and continuous information on performance against the Standards is gathered and reported quarterly to the Board Audit Committee.
Read more - BAT Standards of Business
Our Responsible Marketing Principles (RMP) govern our approach to marketing across our tobacco, nicotine and zero nicotine products and brands*. We believe tobacco and nicotine consumption is a choice for adults only. No one underage should ever smoke or use products containing tobacco or nicotine.
Central to the RMP the requirement that our marketing is targeted at adult consumers only. The RMP are globally applicable and apply to all BAT companies, employees and anyone working on our behalf. We uphold the same high standards in every market we operate, even when they are stricter than local laws.
Adherence by our companies forms part of our regular internal audit process, supported by annual self-certification by management and Audit Committee review.
Read more - Responsible Marketing Principles
* Note: This does not include products which are 1) Medicinal or smoking cessation products; 2) Non-inhalation products which do not contain nicotine or tobacco and which do not utilise a brand that is or has been used for tobacco or nicotine products; and 3) Sold by the Wellbeing & Stimulation business of BAT or BTV investee company.
Our Supplier Code of Conduct complements our Group Standards of Business Conduct by defining the minimum standards we expect our suppliers to adhere to in order to supply goods or services to BAT and any BAT Group company. This builds upon our long-standing commitment to operating to high standards of corporate conduct for both our own business operations and our wider supply chain. It also supports our continuing commitment to respect human rights and uphold international standards, including the United Nations Guiding Principles on Business and Human Rights and the Organisation for Economic Cooperation and Development Guidelines for Multinational Enterprises.
Read more - Supplier Code of Conduct